Founder: Pooja Tunk

Pooja Tunk is the founder of FeelOri and author of The Complete Guide to Indian Heritage Jewelry. She writes about Indian jewellery materials, saree styling, heritage design language, and transparent fashion-jewellery buying.

FeelOri was founded in 2024 to make Indian heritage-inspired fashion jewellery easier to understand, easier to style, and easier to buy with confidence. Pooja's work is rooted in a 65+ year family jewellery tradition through Golden Bangles Store in Hyderabad and Secunderabad.

What Pooja writes and designs around

  • Indian jewellery materials and honest product language
  • Pattu saree, festive, bridal, and wedding-guest styling
  • Temple-inspired jewellery, jhumkas, chandbalis, CZ, AD, gold-plated finishes, and pearl-look pieces
  • How shoppers can read material notes before buying fashion jewellery online

Official profiles

Start with Pooja's buyer guides

Materials and craftsmanship · How to buy Indian jewellery online safely · Jewellery glossary · Founder’s book