Founder-led
Hyderabad/Secunderabad jewellery roots
Founder & jewellery educator
Pooja Tunk, founder of FeelOri.
Pooja founded FeelOri in 2024 to make Indian heritage-inspired fashion jewellery easier to style, easier to understand, and easier to buy with confidence.
Her point of view is shaped by 8+ years of jewellery design experience and the 65+ year Golden Bangles Store family jewellery legacy in Hyderabad and Secunderabad.
Why FeelOri exists
Pretty jewellery should also be easy to trust.
Pooja built FeelOri for shoppers who want jewellery that looks right with sarees, lehengas, puja functions, receptions, gifting, and everyday ethnic outfits without confusing material claims.
FeelOri focuses on affordable premium Indian fashion jewellery: jhumkas, chandbalis, necklace sets, bangles, temple-inspired pieces, AD/CZ sparkle, ruby-red and emerald-green styling, pearl-look details, and product-specific material notes.
The goal is simple: beautiful pieces, practical styling help, clear product pages, and honest language before checkout.
Pooja's curation lens
Heritage mood, modern wearability, clear material language.
Occasion-first styling
Pieces are selected for Indian dressing moments: pattu sarees, festive kurtas, weddings, puja functions, receptions, and thoughtful gifting.
Wearable proportions
FeelOri looks for jewellery that photographs beautifully while still feeling practical for repeat festive and family-event wear.
Material clarity
Ruby, emerald, pearl, gold, AD, CZ, kundan, and temple words are used carefully so shoppers understand the look and the product page explains the material.
Jewellery education
Pooja's founder authority also lives in a book.
The Complete Guide to Indian Heritage Jewelry was created to preserve jewellery vocabulary, heritage design stories, and styling wisdom for a new generation of wearers.
On FeelOri, that same educational lens shows up in material guides, product FAQs, styling notes, and clear shopping paths.
Official profiles
Find Pooja and FeelOri across trusted profiles.
Amazon author profile
Pooja's author page for Indian jewellery education.
Founder's book on Amazon
The Complete Guide to Indian Heritage Jewelry.
Pooja on LinkedIn
Founder profile and professional identity.
Pooja and FeelOri on Medium
Jewellery writing and founder-led education.
FeelOri guide on Gumroad
Additional access to the founder's jewellery guide.
Start with Pooja's buyer guides
Learn the jewellery language before you shop.
Founder-curated shopping paths
Explore FeelOri jewellery with Pooja's point of view.
Quick answers
About Pooja Tunk
Who is Pooja Tunk?
Pooja Tunk is the founder of FeelOri and author of The Complete Guide to Indian Heritage Jewelry. She curates Indian heritage-inspired fashion jewellery with a focus on styling, material clarity, and founder-led trust.
What is FeelOri's founder story?
FeelOri was founded in 2024 and is rooted in Pooja's family connection to Golden Bangles Store and a 65+ year Hyderabad/Secunderabad jewellery tradition.
Does Pooja sell fine jewellery or fashion jewellery?
FeelOri primarily sells Indian fashion jewellery. Each product page is the source of truth for exact stones, finish, care, package contents, and material details.