Founded in 2024 · rooted in a 65+ year Hyderabad/Secunderabad family jewellery legacy
Indian fashion jewellery, made to feel original.
FeelOri is an affordable premium Indian fashion jewellery brand by Pooja Tunk, created for women who want festive, bridal, and everyday pieces with beauty, material clarity, and soul.
What FeelOri stands for
A founder-curated jewellery house for women who love tradition, but live in the now.
FeelOri curates Indian heritage-inspired fashion jewellery for weddings, festivals, gifting, saree styling, and the small rituals of getting ready. Our pieces are meant to look special, feel comfortable, and be described honestly.
The brand is rooted in Pooja Tunk's family connection to Golden Bangles Store and a 65+ year jewellery tradition in Hyderabad and Secunderabad. That legacy shapes how we think about proportion, comfort, colour, plating, stone setting, and the emotion a piece should carry.
Jhumkas
Chandbalis
Temple sets
Ruby-red CZ
Pearl styles
Founder note
"FeelOri is my love letter to women who want affordable elegance without losing meaning, comfort, or truth."
Founder and author
Curated by Pooja Tunk, shaped by a family jewellery legacy.
Pooja Tunk is the creative force behind FeelOri. With 8+ years of hands-on jewellery design experience and a family background connected to Golden Bangles Store, she grew up around bangles, stone settings, festive styling, and the everyday language of Indian jewellery.
Her curation lens blends Telangana jewellery heritage with modern wearability: jhumkas, CZ-studded chandbalis, temple-inspired bangles, ruby-red CZ necklace sets, AD styles, pearl-look pieces, and mother-of-pearl styles where the product page specifies that material.
Pooja is also the author of The Complete Guide to Indian Heritage Jewelry, a book created to preserve Indian jewellery vocabulary, craft stories, and styling wisdom for a new generation of wearers.
What we make
A growing world of Indian jewellery.
FeelOri is not built around one product line. We are building an India-rooted jewellery destination for heritage-inspired fashion jewellery, with each product page carrying the exact material truth for that piece.
Material honesty
Pretty should still be precise.
Indian jewellery words can describe a look, a region, a stone colour, a finish, or a craft mood. FeelOri keeps those meanings clear so beauty never comes at the cost of trust.
Each product page lists the material details for that specific piece, including stone type, plating, weight, care, and origin wherever available.
Jewellery education
The founder story also lives in a book.
Pooja is the author of The Complete Guide to Indian Heritage Jewelry, created to preserve Indian jewellery wisdom and make it easier for a new generation to understand heritage styles, styling choices, and craft vocabulary.
View founder's bookShopping with FeelOri
From Secunderabad to your jewellery box.
Orders ship worldwide from Secunderabad, Telangana, India. International shipping rates and estimated delivery timelines are shown at checkout.
Damaged, defective, or wrong-item issues should be reported within 7 days of delivery with photos or video.
Product pages explain the stones, plating, weight, care, and origin details so you can buy with confidence.
Checkout runs through trusted Shopify and Razorpay payment infrastructure where available.
Quick answers
About FeelOri
What is FeelOri?
FeelOri is an Indian heritage-inspired fashion jewellery brand founded in 2024 by Pooja Tunk and rooted in a 65+ year Hyderabad and Secunderabad family jewellery tradition.
Who is Pooja Tunk?
Pooja Tunk is the founder and creative force behind FeelOri, with 8+ years of hands-on jewellery design experience and an author profile for The Complete Guide to Indian Heritage Jewelry.
What jewellery does FeelOri specialise in?
FeelOri specialises in Indian heritage-inspired fashion jewellery including jhumkas, chandbalis, temple jewellery, ruby-red CZ necklace sets, AD and CZ styles, bangles, pearl-look pieces, and mother-of-pearl styles where the product page specifies that material.
Are FeelOri pieces fine jewellery?
FeelOri mainly offers Indian heritage-inspired fashion jewellery. Some future collections may use fine or semi-fine materials, but every product page should be treated as the source of truth for materials.
Where does FeelOri ship from?
FeelOri ships worldwide from Secunderabad, Telangana, India. International shipping rates and estimated delivery timelines are shown at checkout.