Founded in 2024 - rooted in 65+ years of Hyderabad craft heritage
Indian heritage jewellery, made to feel original.
FeelOri is an affordable premium Indian jewellery brand by Pooja Tunk, created for women who want festive, bridal, and everyday pieces with craft, material clarity, and soul.
What FeelOri stands for
A jewellery house for women who love tradition, but live in the now.
FeelOri designs Indian heritage-inspired fashion jewellery for weddings, festivals, gifting, saree styling, and the small rituals of getting ready. Our pieces are meant to look special, feel comfortable, and be described honestly.
The brand is rooted in Pooja Tunk's family connection to Golden Bangles Store and a 65+ year jewellery tradition in Hyderabad and Secunderabad. That legacy shapes how we think about proportion, comfort, colour, plating, stone setting, and the emotion a piece should carry.
Jhumkas
Chandbalis
Temple sets
Ruby-red CZ
Pearl styles
Founder note
"FeelOri is my love letter to women who want affordable elegance without losing meaning, comfort, or truth."
Founder and author
Designed by Pooja Tunk, shaped by a family jewellery legacy.
Pooja Tunk is the creative force behind FeelOri. With 8+ years of hands-on design experience and a lifelong apprenticeship around artisans, she grew up close to molten gold, stone settings, bangles, and the rhythm of handmade jhumkas.
Her design language blends Telangana craft heritage with modern wearability: lightweight jhumkas, CZ-studded chandbalis, temple-inspired bangles, ruby-red CZ necklace sets, AD styles, pearl pieces, and real mother-of-pearl styles where specified.
Pooja is also the author of The Complete Guide to Indian Heritage Jewelry, a book created to preserve Indian jewellery vocabulary, craft stories, and styling wisdom for a new generation of wearers.
What we make
A growing world of Indian jewellery.
FeelOri is not built around one product line. We are building a global jewellery house for Indian heritage-inspired fashion jewellery, with each product page carrying the exact material truth for that piece.
Material honesty
Pretty should still be precise.
Indian jewellery words can describe a look, a region, a stone colour, a finish, or a craft mood. FeelOri keeps those meanings clear so beauty never comes at the cost of trust.
Each product page lists the material details for that specific piece, including stone type, plating, weight, care, and origin wherever available.
Jewellery education
The founder story also lives in a book.
Pooja is the author of The Complete Guide to Indian Heritage Jewelry, created to preserve Indian jewellery wisdom and make it easier for a new generation to understand heritage styles, styling choices, and craft vocabulary.
View founder's bookShopping with FeelOri
From Secunderabad to your jewellery box.
Orders ship from Secunderabad, Telangana, India to India and supported international markets shown at checkout.
Damaged, defective, or wrong-item issues should be reported within 7 days of delivery with photos or video.
Product pages explain the stones, plating, weight, care, and origin details so you can buy with confidence.
Checkout runs through trusted Shopify and Razorpay payment infrastructure where available.
Quick answers
About FeelOri
What is FeelOri?
FeelOri is an Indian heritage-inspired fashion jewellery brand founded in 2024 by Pooja Tunk and rooted in a 65+ year Hyderabad and Secunderabad family jewellery tradition.
Who is Pooja Tunk?
Pooja Tunk is the founder and creative force behind FeelOri, with 8+ years of hands-on jewellery design experience and an author profile for The Complete Guide to Indian Heritage Jewelry.
What jewellery does FeelOri specialise in?
FeelOri specialises in Indian heritage-inspired fashion jewellery including jhumkas, chandbalis, temple jewellery, ruby-red CZ necklace sets, AD and CZ styles, bangles, pearl pieces, and real mother-of-pearl styles where specified.
Are FeelOri pieces fine jewellery?
FeelOri mainly offers Indian heritage-inspired fashion jewellery. Some future collections may use fine or semi-fine materials, but every product page should be treated as the source of truth for materials.
Where does FeelOri ship from?
FeelOri ships from Secunderabad, Telangana, India, with India and international delivery available to supported markets shown at checkout.